Should Solar Marketers Focus on Preaching to the Choir or to the Skeptics?

Yesterday, I received a message on Twitter from Tom Kimbis over at SEIA. He Tweeted, “WSJ wants to know what you think about promoting #solar. VOTE HERE!! @SEIA @SolarFred http://ow.ly/dv9o9. When I clicked on the link, it took me to a Wall Street Journal blog post where the author asked readers if solar and wind subsidies should be eliminated, inc

Should Solar Marketers Focus on Preaching to the Choir or to the Skeptics?

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