New DA at 388 Brunswick Street to feature animated 3D media art wall

Architectural rendering of the innovative digital art wall at 388 Brunswick Street

A development application has been submitted by Tutt Capital for a new 14 storey commercial building located at 388 Brunswick Street, Fortitude Valley.

The development that replaces a 29-story residential tower application filed in May this year would bring a distinctive art mural installation to the corner of Brunswick and McLachlan St in Brisbane’s bustling entertainment district of Fortitude Valley.

According to architects Blight Rayner, the proposal represents more than just an example of high-quality contemporary architecture.

“The proposal sought to create a future landmark on a key corner / intersection of Fortitude Valley, the design inspiration was taken from Tokyo commercial architecture, while seeking to blend this with the subtropical vernacular. from Brisbane. This is expressed by the proposal’s ability to fulfill 30 of the Buildings that Breathe elements.

– Blight Rayner

Architectural rendering of 388 Brunswick Street
Architectural rendering of 388 Brunswick Street

In addition to the futuristic corner LED facade with a contemporary look, the project also plans to provide high quality subtropical gardens that respond to Brisbane’s subtropical climate while fulfilling all relevant design elements in New World City Design. Guide – Buildings that Breathe (‘Buildings that Breathe’).

“The proposal offers high-quality subtropical architecture that incorporates a unique artistic multimedia wall into the facade, unlike any type of development Brisbane has experienced before. The proposed development seeks to create an identifying character that marks the entrance to Brisbane’s entertainment district – Fortitude Valley. – Blight Rayner

Examples of LED media art walls - part of 388 Brunswick Street, proposed by Fortitude Valley
Examples of LED media art walls – part of 388 Brunswick Street, proposed by Fortitude Valley

Depending on the development request, the public art component that would complement the nearby Judith Wright Contemporary Art Center will include a unique and contemporary public art strategy, with a digital media wall integrated into the podium design.

The art exhibit will feature moving images, 3D images and visual media to signify arrival in Brisbane’s entertainment district.

The project also proposes to use creative lighting by illuminating the soffits along the town hall on the key corner of the site.

“Taking inspiration from Times Square and Piccadilly Circus, the proposal aims to establish an artistic media wall along the second level of the podium.

“The proposed art media wall will wrap around the corner of the podium on level two, facing both McLachlan and Brunswick Street. The media wall will be integrated into the built form of the podium and will become a determining element of the proposal.

The proposed media wall will display animated and 3D images that will change throughout the lifespan of the development.

The proposed media wall will not only help forge the unique identity of the proposal, but will also serve as an orientation device by making the site a recognizable landmark. The media wall will become a defining feature along this corner and key artery of Fortitude Valley.

The display elements of the art media wall are not yet resolved, but as suggested above, it is inspired by Times Square. Therefore, the artistic media wall will likely provide opportunities for third party advertising, with advertising only provided to third parties whose marketing campaigns and branding match the identity of the proposal.

Following the approval of the development project, signage permits will be acquired for the Art Media Wall in accordance with relevant local law. – Urbis

Architectural rendering of 388 Brunswick Street
Architectural rendering of 388 Brunswick Street

The project would include end-of-stay facilities, including 84 bicycle racks, 112 lockers and 6 showers in each EOT bathroom.

A corner business rental is planned under and behind the curved LED art wall with a sculptural staircase connecting the lower semi-underground level to the upper ground floor and level 1.

A 50 m2 lobby café and a green wall are also available for the lobby entrance to the building facing Brunswick Street.

Project display

  • Site area: 2,871 m2 (parking included)
  • Proposed site coverage: 35.5%
  • Building height: 14 floors, includes partially above ground basement, excludes building services at level 14 and roof / RL 78.11 m
  • Gross area: 11,177 m2. Retail / showroom: 1,313 m2. Office: 9,864 m2
  • Shops: x2 locations
  • Elevators: x3
  • Total Open Space: 696m2
  • Parking: 125 parking spaces
  • Bicycle parking: 56 employees, 27 visitors. Total required: 79 bikes. Total provided: 83 bicycle parking spaces
  • Access: General motor vehicle access obtained from all inbound and outbound bends of Berwick Street. Access at the end of the trip is also obtained via the existing access from Berwick Street and the cycle path.
  • Landscape design: Martin Brothers
  • Sustainability: The development includes a provision for a rooftop solar panel system that would provide energy to offset the energy consumption of the common areas.

The project includes terraced balconies on levels 3, 4, 5 and 13.



Let us know what you think of this master plan below in the comment box. The development request for this project, available on the Brisbane City Council’s Developmenti online platform, is A005898651.

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