This snowboard maker is harnessing solar power from the desert to go green


Climate change threatens the future of snow sports, while overly polluted coasts are impacting surfing destinations around the world.

With this in mind, board maker SWS Board Technologies is taking a greener approach to production.

You might expect to find snowboard makers at the foot of snow-covered slopes, but SWS – one of the world’s leading snowboard makers – has set up shop on the edge of a barren wasteland in Dubai.

Harnessing the power of sunlight to make snowboards

SWS Board Technologies uses solar energy to power its card manufacturing plant in Dubai.

“We wanted to make sure that we are careful about our carbon footprint,” said Rainier Nouhra, CEO of SWS Board Technologies. “The first thing is to make sure that the energy we use comes from a sustainable source.

“Photovoltaic [light particles to electricity conversion] the potential you get here in Dubai is 2.5 times the world average. “

SWS Board Technologies has also redesigned the old machines used in their manufacturing process to reduce energy consumption and optimize the use of energy created from solar panels.

Panel makers abandoned the use of solvents that are harmful to the ecosystem, and after five years of research, a new water-based panel protection lacquer was developed.

This lacquer also helps improve the durability of a board, which in turn reduces the carbon footprint of each board.

“If we make a durable board, the need to replace the board is reduced,” says Nouhra. “This reduces the energy used to produce panels and the emissions used to transport it.”

Dubai itself has a program, called the Clean Energy Strategy 2050, which aims to provide 75% of the emirate’s energy through clean sources within 30 years.


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