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Free, age-restricted play aims to reward room creators and designers with credits, tokens and NFTs

Helsinki, FI – April 21, 2022 – Sulake, part of the Azerion digital media and entertainment platform, today announced plans to expand Habbo with an all-new metaverse-based hotel to launch with full Web 3.0 integration later. This year. With a focus on NFTs, gambling to win and tokenomics, HabboX is a distinct space where Habbo Community and NFT communities can integrate, mingle, own their rooms and create their own monetized games, play to win. HabboX will become the tenth Habbo hotel currently in operation and comes nearly a decade after Habbo’s last hotel launched in 2012, Habbo Turkeya fully localized version for Turkish speakers.

Habbo has always been at the forefront of building virtual communities for gamers and social creators, and we want to spearhead the adoption of new blockchain technologies,” said Valtteri Karu, CEO of Sulake. “Our goal is to keep Habbo as a social pioneer of the endless possibilities available in the Web 3.0 metaverse.

“The launch of HabboX will come as a result of our efforts to introduce new and existing Habbo residents with innovative features made possible by Web 3.0 technology,” said Jurriaan van Teunenbroek, vice president of games and content at Azerion. “Thanks to this new technology, we can reward our Habbo players and content creators in ways that weren’t possible before.

For more information on Habbo and the latest NFT and FAQ integration efforts:

Follow the Habbo Avatars project on Twitter: @HabboNFT

Join our channel for the latest updates: http://discord.gg/habbo-nft

For more information on Habbo’s working with Offsetra: https://offsetra.com/profile/sulake

About Habbo & Sulake

Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its games, Habbo and Hotel refuge. Sulake was founded in 2000 by a small team of enthusiasts and now after 20 years, Habbo is still one of the largest virtual communities in the world, reaching gamers around the world every month. With paying customers in over 115 countries and over 850,000 monthly active users, Habbo continues to be an extremely popular and globally recognized brand.

Sulake’s mission is to empower its users to meet new people, make friends, and give them a place to create and share their user-generated content in a fun virtual environment. Sulake was acquired in 2020 by Dutch media and technology company Azerion.

About Azerion

Azerion is a fast-growing media and digital entertainment platform. As a content, technology and data-driven company, Azerion serves consumers, digital publishers, advertisers and game creators worldwide. Azerion’s integrated platform provides technology solutions to automate the buying and selling of digital advertising for media buyers and sellers, supported by sales and campaign management teams. Using our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people around the world who play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and stimulate e-commerce.

Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands, and is a publicly traded company listed on Euronext Amsterdam.


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